Hello, I’m John Fioravanti, and welcome to the tenth post of my “Spotlight Blog Tour” sponsored by my family at Rave Reviews Book Club. I am so grateful and excited to be a guest today with Carol Marrs Phipps!
In earlier posts this week I have talked about several aspects of my new novel, Passion and Struggle Publishing your very first work of fiction is a very exciting experience! It has also been an exhausting journey, too! On more than one occasion, I’ve been asked about my experience as an Indie author/publisher. Today, I’ll describe my journey to date.
About Indie Publishing
Prior to my novel, my two published non-fiction works, Getting It Right in History Class and A Personal Journey to the Heart of Teaching were released by Indie Publishers. I had no real idea what was involved in getting a manuscript prepared for publication. When Anne and I decided to become business partners in December, 2014, and launch our own Independent publishing house, we had a lot of help!
My award-winning ‘Journey’ book was published by Iceberg Publishing owned and operated by the Tam family here in Waterloo, Ontario. Iceberg was founded in 2002 and they took me in as an author in 2006. Journey was published in 2007, and it won an IPPY Bronze Medal in May, 2008 When Anne and I decided to strike out on our own, the Tams enthusiastically agreed and suggested that Iceberg Publishing should enter into an alliance with Fiora Books – separate companies, but allied.
What did that alliance look like? We operate separately with our own websites, our own contracts with retailers, printers, and the like. Kenneth Tam, my former student, is Iceberg’s most prolific author and their IT person, so he offered to teach me the business end of publishing. I thank my lucky stars that he did!
I remember that December evening when my wife and I pored over the task sheet that Kenneth and his parents, Jacqui and Peter, had created for us as a guideline. Task #1 – company name. ‘Fiora Books’ came fairly easily – as a play on my surname. When I taught high school, I prepared writing skill guides for my students to follow, and I called them ‘FioraBooks’. They thought that was cute. Then one year, I set up a system of bonus marks they could earn, and issued play money that I called ‘FioraBucks’ – they thought that was cuter yet. So that was settled.
Task #2 – create a logo. “Fiora” translates from Italian as “flowers”. So we thought our company logo had to have a book or books and a flower. I suggested a rose since it is Anne’s favourite flower. I can’t draw to save my life, so I went looking online, found what I was looking for, bought the rights to it, and we had our logo. Then I suggested we have a tag line to go with the logo. I liked Iceberg’s, “Look beneath the surface” – that went beautifully with the concept of an Iceberg. As you’re reading – look for meaning beneath the surface. I thought and thought… Anne could smell the wood burning! Then it hit me out of the blue… I have loved reading books since I was a kid – over five decades of reading! How to express that? Bang! It hit me again… getting bruised up pretty good here… “Cherish the written word.” Anne loved it and so did I. Check out our website and see if you like the combination.
Once I got the company registered with the Province of Ontario and we had our business licence, then we were ready to set up our website. Kenneth designed that after consulting with us, and then taught me how to maintain the site. Then he told me to start writing a blog each week, if not more often. A blog? What’s that? He’s a very patient and sensitive young man, so he didn’t laugh at me. So Anne and I learned to blog. Then we followed his suggestions and set up our Fiora Books page on Facebook, and a similar account on Twitter. Then Kenneth explained about Tweets. Tweets? Why do I gotta go Tweeting online?? What’s this got to do with publishing? He rolled his eyes as I ranted on about silly birdies… oh my! It’s about online marketing, he explained. Gee… I don’t know anything about that.
After four months of intense online research I started to understand a few things about book marketing in the twenty-first century. I found out that there are tons of Indie authors and publishers worldwide. No Kidding! Yes, and they are gradually wrestling large numbers of consumers away from the mainstream publishers. Really? Uh-huh, right again. It was near the end of that sojourn into the wonderful world of online research that I found a gentleman in the UK who was participating in a LinkedIn book marketing group discussion. His name is Chris Ward, and he gave me the best online advice I had yet received. He suggested that I join the Rave Reviews Book Club because they are all about helping fellow Indie authors/publishers be successful.
What did I do? I did the second smartest thing I’ve ever done in my 63 years – I joined Nonnie Jules’ Rave Reviews Book Club! What was the first smartest thing I did? I married Anne Runstedler in 1973… you had to ask?